Omnifone To Use Dolby Pulse Music File Format for Cloud Services

Dolby Laboratories has launch Dolby Media Generator, a new Media software and has announced that they are collaborating with Omnifone to use the new media format for Omnifone’s cloud based services.  Omnifone will be using Dolby’s Media Generator encoding software to encode its entire global music catalogue of 6.5 million tracks into the Dolby Pulse file format.

Omnifone will be Dolby’s first customer on the Pulse format.  Omnifone will use the new format for its cloud based music services for mobile, in-home, in-car and PC streaming and downloading.  Omnifone is available in 20 countries.  Rob Lewis the CEO of Omnifone said “Omnifone’s decision to encode tracks using Dolby Media Generator into the Dolby Pulse format in 2010 will deliver highly efficient track sizes, faster delivery speeds, and higher sound quality per megabyte than traditional formats like MP3.”

The Dolby Pulse Music file format combines efficiency High Efficiency ACC (HE ACC) audio coding.  HE ACC is part of the MPEG-4 standard designed to offer the best quality sound at low bandwidth.  By using the Dolby Pulse format for Omnifone cloud series users will still get the rich, premium sound ever at low bit rate.  With it you can store four times more music on your devices than before and still get great sound quality from the files.

Dolby Media Generator is a software solution for the generation and delivery of digital content to multiple devices and platforms across both fixed and mobile networks.  It is able to encode audio content in the highly efficient Dolby Pulse format with excellent audio quality at a low bit rate of 48 kilo bits per second (kbps) and can deliver food quality audio at bit rates as low as 24 kbps, delivering one audio bit-stream for net connected TVs, set-top boxes, mobiles, in-car and PCs and internet based services, as well as multiple embedded services.